A retro-inspired, Gen Z–facing identity for a streaming content brand, combining a muted retro colour palette with nostalgic visual motifs and a flexible component system for both app and out-of-home media. The system included OTT app onboarding and home-screen previews, campaign mockups spanning bus ads and merchandise, and shareable character-driven visuals. The refresh drove strong engagement and social shares among younger audiences.

Type

Client Project

Category

Branding