A branding system for a modern food-delivery service, built around a soft, warm palette, a friendly rounded icon set, and typography chosen for modern simplicity. It covered mobile-app screens for onboarding, menus and checkout, a distinct brand font and colour system, and structured cards for featured restaurants and menus. The new branding helped position the service as a premium yet personal option and improved new-user conversion.

Type

Client Project

Category

Branding