Client Project
Eyewear Campaign Identity
A modern, fashion-forward visual identity for a trendy eyewear brand built around contrast and clarity.
- Brand Identity
- Visual Design
A branding direction for a fashion eyewear collection, built around bold dual-tones, minimal editorial layouts and product-centric visuals aimed at a Gen Z digital audience. The system extended across shopping-app screens, hero banners and mobile-first social assets, with clear shop and CTA integration to drive purchases. The campaign recorded high click-through rates on social platforms and helped establish a distinct identity in a competitive market.
- Type
- Client Project
- Category
- Branding